We are
We are Mool—a celebration of India’s soul, a tribute to its rich legacy of homegrown, and a platform for its boundless creativity. ‘MOOL’ translates to the source and the origin - the roots of our existence. Rooted in the timeless principle of “Unity in Diversity,” we thrive to nurture the roots of India’s homegrown brands with love and care. We aim to create a thriving community of homegrown businesses that embody the essence of India.
MOOL is more than just an e-commerce platform. Our goal is to empower local communities and promote sustainability by fostering a symbiotic ecosystem for our extraordinary homegrown brands. Beyond e-commerce, We are a movement—a collaborative space where brands with strong ties to their identities thrive, supported by a symbiotic vision of progress and quality.
HOME TO THE HOME GROWN
THE MOOL JOURNEY
Our story grows with yours - When you win, we win!
MOOL's
Magics & Promises
MAKE IN INDIA
The heartbeat of the nation rooted in its legacy and driven by innovation, for us, Make in India is not just a slogan. It tells the story of artisans weaving centuries of tradition into every thread, creators crafting modern marvels inspired by our country’s historical heritage, and communities uniting to build a self-reliant future. We bring this vision to life by creating a community of indigenous brands under one umbrella platform, where our Indian roots thrive and our ingenuity reaches global heights.
COMMUNITY
At Mool, we are building more than just a marketplace—we’re cultivating a thriving community bound by shared roots and collective dreams. Here every product crafted and every story told is a testament to the power of collaboration and creativity. We are fostering a symbiotic ecosystem, where tradition fuels progress, ideas flourish into businesses, and every member—whether a brand or a consumer—feels part of a movement that uplifts and inspires.
Founder Note
“Business is by far the greatest value creator in the world. We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”
-Raj Sisodia & John Mackey, (Conscious Capitalism)
Striking the perfect balance between the commercial and social dimensions of business has always been a challenge in today’s fast-paced world. Too often, we tend to overlook the fundamental truth that businesses exist because of the people they serve. It is their emotions, aspirations, and collective spirit that breathe life into any business venture. As the founder of Mool, I have always believed that businesses should not only generate revenue but also contribute meaningfully to society. This belief stems from a deeply ingrained sense of patriotism and responsibility toward my people and my country. Mool was born from this vision—to build a community that harmonizes economic growth with social good, ensuring that commerce thrives without losing sight of human values. At Mool, we are committed to fostering a business model that not only respects but nurtures the communities we engage with. Our approach is rooted in ethical practices, sustainability, and a genuine desire to make a difference. Our unwavering commitment to strengthening and uplifting our country’s homegrown ecosystem is the driving force behind everything we do. Every initiative we undertake is a step toward creating a more self-reliant and thriving ecosystem—one that not only benefits businesses but also empowers communities, artisans, and entrepreneurs who form the backbone of our nation’s economy. It is this vision that keeps us motivated, inspiring us to innovate, adapt, and grow while staying true to our core values.
“The delicate balance between purpose and profitability is what defines us, and it is a philosophy we strive to uphold every day.”
Shreya Milind
Founder & Creative Director
